Customer loyalty. Simply defined as the likelihood that existing and previous customers continue purchasing from a specific company. The question is though… can architectural finishes impact on customer loyalty in the hotel industry? In a word. Yes.
Don’t get me wrong. There is so many factors that can impact customer loyalty. It really is a complex beast. From customer service, to reputation, to convenience, to personal relationships. And there’s lots more. But. As I’ve said. Architectural finishes can impact on customer loyalty.